Chai latte served with apple flavoured sheesha, under a perfectly moonlit sky, with a pulsing salsa beat in background is nothing out of ordinary in a city like Dubai. It is a melting pot of cultures that has embraced the age of globalization.

This cosmopolitan trend is reflected in music. Music is a lifestyle. Music transcends ethnic boundaries. It bridges language barriers. Indian ragas lace hip-hop tracks taking listeners to auditory nirvana. Trance maestros use intricate Arabic percussion to spice up the drum and bass number. Dubai serves as a platform where the East meets the West.

It's the perfect time and space to introduce a channel that embraces the best of both musical worlds. A channel whose programming is as diverse as its audience. A channel called Zee Arabiya.